SUCCESS STORY

Suvinil improves efficiency with artificial intelligence

See how Involves Stage’s Smart Route helped Suvinil Brasil, make faster decisions, increase in-store presence and reduce field team’s travel time.

A new way to plan in-store teams operations

Increase in store visit coverage, optimized routes and decisions in real time: the Suvinil + Involves Stage project gained even more productivity with the AI-powered Smart Route. The adoption of this technology also brought agility to channel strategies, customer clustering, and regional coverage.
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The purpose of the field team's routing project is to bring more efficiency, stronger presence, and better results. Doing more with less. The solution brought us gains in productivity, speed, relevant information, and faster decision-making for our business.
Deise Barreto, Sales Excellence Project Manager at Suvinil

When every visit matters, good planning is no longer optional, it’s a competitive advantage. That’s why Suvinil decided to rethink how it organizes its field team’s schedules.

By adopting Involves Stage’s Smart Route, the company moved forward — leaving behind spreadsheets and manual planning in favor of algorithms that understand the logic and needs of their operation. Today, Suvinil’s team covers more stores with fewer trips, operates more precisely, and even supports sustainability goals. With the right technology, efficiency becomes routine.

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The solution gave us predictability and organization. It helps our sales team be more accurate when planning and covering customer visits. This way, we ensure our products are activated and well positioned at the point of sale, which is extremely important. Thanks to smart routing, we’ve also optimized routes and reduced CO₂ emissions, becoming more sustainable.
Deise Barreto, Sales Excellence Project Manager at Suvinil

With IA, the field team now has routes automatically planned based on location, visit frequency, and business priorities. This reduced idle time, expanded client coverage, and improved in-store execution.

Route replanning also became more agile, with adjustments by channel, cluster, or region done directly on the platform. Suvinil also achieved sustainability wins, reducing carbon emissions and saving fuel.

This is the power of artificial intelligence applied to Retail Execution!

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Learn more about

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Founded in 2008, Involves is a Brazilian company that develops specialized systems for the complete management of point-of-sale execution, automating the retail execution operations, and managing teams by obtaining and analyzing information in real time.

With offices in Brazil, Mexico, and Colombia, its Perfect Store and Image Recognition software serve consumer goods industries and brokers, as well as agencies and service providers for the retail segment.

Involves' product portfolio is formed by the following initiatives: Involves Stage, Involves Doors, Involves Club, and Involves Experience.

Currently, they have more than 600 clients in 26 countries.

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