SUCCESS STORY
How L'Oréal Canada boosted POS results with Involves Stage
Discover how L'Oréal Canada’s Luxe division is transforming point-of-sale execution and streamlining operations with Involves Stage
When L'Oréal Canada’s Luxe division sought to improve its point-of-sale (POS) execution, it faced a common challenge: decentralized information, inefficient processes, and reliance on manual tools that hindered organization and field performance. With a dedicated team of Sales Representatives (Sales Reps) relying on tools like WhatsApp and Google Drive, visits were planned and logged manually, leading to delays and inconsistencies.
Managers had limited access to field activities, making it hard to identify bottlenecks and implement improvements. Additionally, updating campaigns and planograms across different store types was slow, compromising both the customer experience and the company’s expected results. In a sector where agility and precision are critical, finding a solution to transform these processes became urgent.
This is where Involves Stage stood out as the ideal partner, offering a comprehensive response to L'Oréal Canada’s operational needs and driving a true revolution in the work of its execution and sales teams.
Why Did L'Oréal Choose Involves Stage?
With a presence in 9 sales channels and over 2,000 points of sale across 37 regions in Canada, L'Oréal found Involves Stage to be the perfect solution to enhance field execution and achieve greater operational efficiency. The implementation of the tool in one of the brand’s main regional divisions began in July 2024, marking Involves' entry into the North American market, and was completed in December of the same year. This was a significant step in L’Oréal Canada’s digital transformation.
The project was designed to address the specific needs of the operation, including:
• Visit organization: Centralizing visit planning and logging in a single platform to ensure agility and consistency.
• Real-time tracking: Providing managers with clear visibility of field activities to identify improvement opportunities.
• Access to best practices: Offering quick and efficient access to information on planograms and campaigns.
• POS material management: Simplifying the sharing of data related to promotional materials and demonstrators.
“We are extremely pleased with the successful rollout of the web service and app, and we truly appreciate the insights and expertise that the Involves team have shared with us throughout this process.”, said Monica Moyano, IT Project Manager at L’Oréal Canada.
Outstanding Results with Involves Stage at L'Oréal Canada
The implementation of Involves Stage brought fast and measurable results for the Luxe division. One of the key benefits was the centralization of information into a single app, which simplified operations and increased field team efficiency.
Among the most valued features are:
Library
Centralizes the logging of all completed visits, ensuring quick access and a complete activity history.
Itinerary
Allows Sales Reps to organize visits directly within the app, optimizing daily visits.
Single Sign-On (SSO)
Provides a seamless and practical login experience using the company’s existing credentials.
Involves Stage users reported significant time savings thanks to process centralization. According to data, 98% of users noted greater efficiency in their visits, while 83% reported significant time savings in daily activities. Additionally, representatives feel more prepared when entering stores, with clearer insights on what to present to clients and well-structured visit sequences.
+2,000
points of sale served
37 regions
in Canada
98% approval rating
among Sales Reps
83% time savings reported by users
9 sales channels
covered, ensuring broad
and strategic reac
“The project has been a resounding success. Our sales representatives are actively using the system and providing valuable insights that are already positively impacting business. We are excited to continue our partnership leveraging this successful solution”, concluded Monica Moyano.
The success story of L'Oréal Canada with Involves Stage is a clear example of how technology can improve retail execution. With more agile processes, an empowered team, and outstanding results, this partnership reflects the power of innovative solutions to overcome challenges and set new standards of excellence.
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Learn more about
Founded in 2008, Involves is a Brazilian company that develops specialized systems for the complete management of point-of-sale execution, automating the retail execution operations, and managing teams by obtaining and analyzing information in real time.
With offices in Brazil, Mexico, and Colombia, its Perfect Store and Image Recognition software serve consumer goods industries and brokers, as well as agencies and service providers for the retail segment.
Involves' product portfolio is formed by the following initiatives: Involves Stage, Involves Doors, Involves Club, and Involves Experience.
Currently, they have more than 600 clients in 26 countries.
