Smart Route Planning
for Trade Marketing

Discover the new solution by Involves Stage that creates smart routes for sales reps. Rely on the Smart Route Planner to create more efficient routes, make your field team more productive, reduce the cost of travel, and ensure the level of service of your points of sale!


Reduce manual effort and optimize resources


Use more efficient and cost-effective itineraries


Routes focused on trade marketing operations


Quantify trade operations, and collect measurable data and values

Smart Router
SMART ROUTER

Plan store visits more efficiently

Our Artificial Intelligence combines the scenarios required to calculate routes with shorter travel time and distance while respecting the visit strategy of your operations.

Easily select:

  • Employees
  • Desired points of sale
  • Team’s working time
  • Level of service at the stores: working days, number of visits per week, and duration

That’s it! The Smart Router makes an even distribution of visits with the lowest cost and shortest travel time.

IN PRACTICE

Smart Route Planner: check out the results in just one region

A comparison between the new routes - designed with our Smart Route Planner - and the routes manually created by area supervisors, shows that there was a reduction of approximately 20% in distance traveled and 17% in travel time. This increased this field team’s coverage and in-store time, leading to higher quality service for the stores in the target region.

WITHOUT OUR ROUTER

48 field reps and 111 stores

3,078.73 km traveled

57h 53min of travel time

WITH OUR ROUTER

48 field reps and 111 stores

2,443.65 km traveled

47h 43min of travel time

20% reduction

in distance traveled

17% reduction

in travel time

1 idle
field rep

was relocated to another region

GEOGRAPHIC INTELLIGENCE

Smart route planning results in more in-store time and less time on the move

One of the main problems with route planning for Trade Marketing teams is the lack of geographical intelligence. Planning routes manually and without much information about the target region increases not only the distance traveled, but also the teams’ travel time and cost, reducing field reps’ productivity.

Ensure the right level of service for each store with our Smart Router

Few points of sale on the route and less in-store time negatively impact your clustering and segmentation strategy. Smart routes ensure the appropriate level of service for your priority customers.

Roteirizador de equipes

Join the pioneering companies

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These companies are already using Involves Stage’s Smart Route Planner with their field teams.

SMART ROUTE PLANNER

Make your team even more productive on the field!

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